Eli Lilly launches Foundayo in the UK, aiming to capitalize on a price-sensitive market to compete with Novo Nordisk. Analysts suggest that the high margins of this small-molecule therapy could enhance Lilly's market position.
Eli Lilly’s best play for Foundayo is to bring it overseas, a more price-sensitive market where the pharma can more readily outcompete Novo Nordisk “given the high margins of a small-molecule therapy,” Truist analyst Srikripa Devarakonda told BioSpace.
Original title: “Lilly takes oral obesity race abroad with UK launch of Foundayo”